MS/MBA program in Television Management unveiled
Amy Peterson
Issue date: 7/8/05 Section: News
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The University unveiled a combined master of science/master of business administration in Television Management through the Paul F. Harron Television Management Program June 28 at the Living Arts Lounge.
This dual degree program lasts seven terms and takes advantage of the services offered in the College of Media Arts and Design and the LeBow College of Business.
The program is conveniently scheduled for people already in the industry wishing to advance their careers. To ensure that these individuals can continue working, all classes will be offered at night. The program can be completed by full and part time students.
People new to the entertainment business can also benefit from the program. Having both degrees will provide these individuals a great advantage when looking for a job, since very few people possess them, according to Program Director Ray Heacox.
Credit requirements include 15 courses for the MBA and eight for the M.S. The remaining seven one-credit courses are divided between television management colloquiums and television station practicums.
"The goal of the program is trying to take on the next generation of leadership in the television business and to prepare them for what will happen in the future," Heacox said. "A large part of what this program is about is creating critical thinkers."
This program began as a conversation between the former CoMAD Dean Jonathan Estrin and a donor.
Assistant Dean of CoMAD Lawrence Epstein described, "the conversation went something like: 'Wouldn't it be nice if the people who were in the television industry running the business actually learned something about it before they tried it?'" He went on further and claimed that many people on the business side of the television industry do not know anything about production.
At the same time the conversation took place, another donor, a member of the Harron Cable family, gave the University money to renovate its television studios. The University was then able to not only update its existing studios, but also build new facilities including a control room and studio.
This dual degree program lasts seven terms and takes advantage of the services offered in the College of Media Arts and Design and the LeBow College of Business.
The program is conveniently scheduled for people already in the industry wishing to advance their careers. To ensure that these individuals can continue working, all classes will be offered at night. The program can be completed by full and part time students.
People new to the entertainment business can also benefit from the program. Having both degrees will provide these individuals a great advantage when looking for a job, since very few people possess them, according to Program Director Ray Heacox.
Credit requirements include 15 courses for the MBA and eight for the M.S. The remaining seven one-credit courses are divided between television management colloquiums and television station practicums.
"The goal of the program is trying to take on the next generation of leadership in the television business and to prepare them for what will happen in the future," Heacox said. "A large part of what this program is about is creating critical thinkers."
This program began as a conversation between the former CoMAD Dean Jonathan Estrin and a donor.
Assistant Dean of CoMAD Lawrence Epstein described, "the conversation went something like: 'Wouldn't it be nice if the people who were in the television industry running the business actually learned something about it before they tried it?'" He went on further and claimed that many people on the business side of the television industry do not know anything about production.
At the same time the conversation took place, another donor, a member of the Harron Cable family, gave the University money to renovate its television studios. The University was then able to not only update its existing studios, but also build new facilities including a control room and studio.




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