November 18, 2016 by Ellie Belcheff
Adidas released its newest shoes, the Ultra Boost Uncaged Parley on Nov. 3.
These sneakers may look like your typical pair of running shoes, but they’re not at all what they appear to be.
Adidas paired up with Parley for the Oceans, a social movement group dedicated to reducing waste in our ecosystem, to create a sneaker constructed of 95 percent plastic found in the ocean. Adidas saw this partnership as an opportunity to do its part in improving the environment.
The brand was looking to turn a “threat to a thread” and succeeded in doing so while still creating comfortable running shoes with consumers’ desire for style in mind. The plastic used to make the shoes comes from the Maldives while the other 5 percent of the shoe is made of recycled polyester.
Ultimately, Adidas is looking to eliminate the use of virgin plastic altogether, and this was its first step in that quest. Currently, the company has produced 7,000 pairs of Ultra Boost Uncaged Parleys and is looking to make one million more in the coming year. This will add up to recycling about 11 million plastic bottles.
Currently, the company has produced 7,000 pairs of Ultra Boost Uncaged Parleys and is looking to make one million more in the coming year. This will add up to recycling about 11 million plastic bottles.
Adidas is not the first clothing brand to put effort into using sustainable materials. Fast fashion retailer H&M created its Conscience Collection using materials that are less harmful to our environment. It has strict social and environment regulations for its suppliers and highly encourages recycling clothing.
Reformation is another well-known brand that is doing its part to help the environment. It uses sustainable fabrics and creates garments in an eco-friendly factory. For packaging, the retailer uses 100 percent recycled materials to ship its products.
It’s pleasant seeing the fashion industry take initiative and do what it can to make the world a greener place. In the coming years, other brands will feel the need to join in on this effort and become more conscious of their impact on the environment.