November 16, 2016 by Gabrielle Belcheff
As a self-declared makeup enthusiast, I am always dying to get my hands on the newest and most cult-worthy beauty products.
Huda Kattan is a beauty blogger and entrepreneur. She fell in love with makeup as a girl and started blogging about it during her time at college. Realizing that this was her one and only passion, she left school and decided to pursue a career in the makeup industry.
She gained popularity on social media and posting original content on Youtube. Huda now boasts 15.4 million followers on her Instagram profile.
Kattan is a self-made makeup extraordinaire, so her products are expected to be high level. For her company Huda Beauty, her first product were false lashes. They sold out quickly and were kept in demand.
The second product she released was the Huda Beauty Liquid Matte Contours. The liquid lip and pencil are sold separately, retailing at $19-$20 and available via the Sephora online store.
Recently, I purchased four of the liquid matte shades after months of anticipation. I purchased Bombshell (a subtle pinkish nude), Icon (a classy peachy pink), Gossip Girl (the everyday cute pink), and Trophy Wife (a rose wood).
Sephora’s website describes the product as “a highly comfortable, long wear liquid lipstick that dries matte with intense color pay-off and transfer proof properties.” According to the company, it’s formulated with antioxidants and a complex that maintains the lips’ moisture.
I put the product to the test right away to see if this raved-about liquid matte was really worth it. When I began to apply the product, I was greeted by a pleasant vanilla smell, just potent enough to make it enjoyable. Some liquid mattes tend to carry a chemical smell, so this was already a pro.
The formula is on the thicker side of the liquid lip spectrum, but is still relatively thin compared to other liquid mattes I have used. The consistency is somewhat creamy, and glides on easily and evenly.
While some people like to apply a coat of chapstick or lip moisturizer before putting on their liquid lip, I would not recommend doing so with the Huda Beauty liquid mattes. They are already formulated to help retain moisture, and therefore an excess of it cancels out the level of pigmentation and its staying power. If you really need to apply some form of moisturization, opt for a quick absorbing oil (like grapeseed).
Overall, if you swear by liquid mattes like I do, this is definitely a good brand to add to your collection. Also be sure to check out Huda’s other products, like her amazing lashes and metallic pressed pigment palette.